From the rooftops of Barcelona to the cliffs of the Adriatic and the industrial-chic heart of Milan, Purobeach is redefining luxury escapes in some of Europe’s most dynamic destinations. These are not your typical beach clubs – each location is designed as a sanctuary for the senses, where stylish design, curated music and elevated dining come together in a luxurious and relaxing setting. Whether set high above city skylines or unfolding along the shoreline, Purobeach delivers an effortless blend of wellness, gastronomy and laid-back elegance.
At the Hilton Diagonal Mar Barcelona, it’s a rooftop oasis with Mediterranean flair; in Italy’s Portopiccolo, a refined waterfront retreat steeped in history; and in Milan, a high-style urban escape in the city’s creative core.
I had the opportunity to visit all three on short stays – part of a collection of Purobeach locations across Spain, Portugal and Italy. Each offers something distinct, yet all embody the same Purobeach signature: serenity, sophistication and a lifestyle you won’t want to leave.
Hilton Diagonal Mar Barcelona & Purobeach: Rooftop Oasis with Mediterranean Flair
Once an industrial zone, Barcelona’s Diagonal Mar district has been transformed into a modern hub of luxury hotels, shops and sandy beaches. At its centre, Hilton Diagonal Mar Barcelona balances sophistication and relaxation just steps from Llevant Beach. The real highlight is Purobeach, a rooftop oasis featuring a saltwater pool, swaying palms, sleek loungers and attentive staff who bring chilled towels and refreshments to guests’ sunbeds. The atmosphere is chic yet family-friendly with soft music drifting through the air. Mediterranean dining, wines and cocktails turn a leisurely lunch into sunset drinks. Back inside, Aürt offers Michelin-starred dining, Ma’i serves authentic tapas and the 15th-floor Executive Lounge provides an exclusive retreat with city or sea views. Whether for business or leisure, this Barcelona rooftop pool and hotel delivers style, comfort and Mediterranean flair.
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Vertigo Rooftop by Purobeach at nhow Milan: A Rooftop Pool with Glass-Bottom Views
Once a General Electric factory, nhow Milan in the trendy Zona Tortona district preserves exposed iron columns and raw concrete floors while adding bold orange accents that nod to the city’s trams. Guest rooms feature colour-blocked walls and minimalist furnishings. The showstopper is Vertigo Rooftop by Purobeach, a sprawling rooftop space with a 28-metre infinity pool featuring glass-bottom panels that offer views three floors down. During the afternoon, guests relax on sunbeds overlooking Milan’s skyline; by evening, the space becomes a sophisticated cocktail destination. The menu blends Italian flavours with international influences served by a friendly attentive team. From the industrial-chic design to the rooftop pool, nhow Milan delivers design-led hospitality perfect for creatives and business travellers seeking a unique Milan rooftop experience.
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Purobeach at Tivoli Portopiccolo: An Italian Beach Club on the Adriatic
Tucked into cliffs above the Adriatic Sea near Trieste, Portopiccolo is a car-free village transformed from a limestone quarry into a refined seaside escape. Stone buildings, a central marina and sea views define this contemporary Italian retreat. The five-star Tivoli Portopiccolo Sistiana Wellness Resort and Spa offers elegant rooms, many overlooking the water. Opened in 2024, Purobeach marked the brand’s Italian debut. This luxury beach club extends along the entire shoreline anchored by the Harbour Pool, an infinity-edge pool that appears to merge with the sea. The Terraces provide shaded gazebos and teak flooring for quieter moments while Green Beach offers a family-friendly atmosphere with play areas and activities for younger guests. Whether seeking solitude or a relaxed day by the water, this Italian beach club delivers refined elegance and slower living on the Adriatic coast.
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- ‘Sun, Style and Skyline: The Purobeach experience’ is published in Anthology Volume 24. Read more features from this volume or buy it now.
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