Located in Milan’s trendy Zona Tortona district, nhow Milan stands out as a distinctive design hotel that perfectly captures the city’s industrial past and creative present. Housed in a former General Electric factory, the building’s conversion preserves its industrial character while injecting a bold, contemporary style. Exposed iron columns, raw concrete floors and visible exterior ductwork immediately signal this is no ordinary hotel stay – it’s a lesson in urban design.
The hotel’s signature orange colour scheme pays subtle homage to Milan’s identity, particularly its public transport system, where orange has long featured in metro and tram designs. This thoughtful local reference extends throughout the property, creating a cohesive aesthetic. Guest rooms continue this design-forward approach with colour-blocked walls in vibrant hues – think deep purples, bright pinks and of course, orange – open wardrobe spaces with abstract backdrops and minimalist furnishings that prioritise both style and comfort.
The fourth-floor penthouse, spanning across two levels, is a loft-like space that masterfully blends industrial elements with modern luxury. Original vaulted ceilings and steel beams mix with contemporary white walls and colourful glass accents. The showstopper is undoubtedly the glass-bottomed tub. With floor-to-ceiling windows offering panoramic city views, it’s easy to see why this space has become a favourite for photo shoots, intimate corporate events and exclusive gatherings.
Vertigo Rooftop by Purobeach – Milan’s coolest pool scene
The hotel’s Vertigo rooftop takes the experience to another level – literally. This sprawling outdoor space offers one of Milan’s most unique bathing settings: a 28-metre infinity pool with glass-bottom panels that may thrill swimmers but might unsettle those with a fear of heights, as it allows views right to the ground, three floors below.
Beyond the pool, Vertigo serves as a lively social hub throughout the day. By afternoon, guests lounge on stylish sunbeds, taking in Milan’s iconic skyline, where historic landmarks mix with converted industrial buildings. As evening approaches, the space transforms into a sophisticated cocktail destination. The food and beverage offerings impress with their imaginative blend of Italian flavours and international influences, from fresh, beautifully presented dishes to inventive cocktails that complement the trendy atmosphere.
Service throughout the hotel matches the property’s youthful energy, with an attentive, friendly staff that enhances the experience without pretension.
nhow Milan delivers an exceptional hospitality experience that stands apart from the city’s more traditional luxury hotels. From its factory-to-hotel conversion backstory to its bold design choices and showstopping rooftop pool, every element feels carefully considered. Whether you’re a design enthusiast or business traveller looking for inspiring meeting or event spaces, nhow offers something memorable. Vertigo alone, with its incredible pool, quality dining and unrivalled views, makes this property worth considering for your next Milan stay.
Nearby attractions
• Mudec is just across the road. This intercultural museum explores global cultures through ethnographic collections, contemporary art exhibitions and community collaborations, blending anthropology with modern creative expression.
• The Navigli district, Milan’s historic canal neighbourhood, is just a ten-minute walk away. This area is known for its vibrant nightlife and bohemian atmosphere, blending traditional trattorias with hip bars and art galleries.
• Armani/Silos is the city’s temple to timeless style, celebrating Giorgio Armani’s fashion legacy. Just a five-minute walk from the hotel, it chronicles how one designer redefined modern elegance through permanent collections and thematic temporary exhibitions.
• The hotel is conveniently located just twenty minutes by taxi from Milan’s city centre and main attractions. For public transport, Porta Genova metro station is only a fifteen-minute walk away, providing quick access to the Duomo district and cultural landmarks.
- Book your stay at nhow Milan today.
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